Side Lee “Out of Office” - Spec Project
For the Sid Lee Land “Out of Office” Coaching program, 20 candidates from across the world were selected as mentees and assembled into five groups.
Across three categories: Project Management, Strategy and Creative, the mentees were required to work as teams to create successful strategic plans to move the world closer to achieving Goal 5 of the United Nations Sustainable Development Goals: Gender equality. Over 10 weeks, teams and coaches prepared to present their plan to a jury of Sid Lee Artisans and external experts from The Female Quotient and We Are All Human.
Creative Director: David Allard
Account Director: Kiara Wilson
Art Director: Raquel Da Silva
Graphic Design: SooJin Lee
Project Management: Mariana Campos Pastrana
Copy Writer: Leah Magill
Worldwide
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Collaborated on the “AJ1 One of One” and the “AJ1 The Ones” in store experiential activation.
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The Bayou Basketball Creative Challenge where 3 artists were asked to reimagine a chosen basketball, which would then be raffled off on an instagram campaign.
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For the Bompahy Sapphire “Stir Creativity” Artist Series, an outdoor experiential installation was created to celebrate the brands ethos.
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The Cadillac Fairview TEC Billboard “Imagine Together” Campaign displays the works of three Toronto artists in a series of billboards along Yonge Street.
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For the Sid Lee Land Out of Office Coaching program, 20 candidates from across the world were selected as mentees and assembled into five groups.
Over 10 weeks, teams and coaches prepared to present their plan to a jury from The Female Quotient and We Are All Human.
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Art Direction and Production Design for the Netflix show “All Round Champion” promotional and social media content.
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Art Direction and Production Design for the book launch of “My Mother’s Daughter” by Canadian World Champion Hurdler, Perdita Felicien.
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A social media campaign for National Donut Day where 10 Canadian artists were chosen and asked to create a custom design inspired by a favourite donut.
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Branding identity and package design for the Ideia Chair Toy.