Perdita Felicien “My Mother’s Daughter”
A set created for the book launch of “My Mother’s Daughter” by Canadian World Champion Hurdler, Perdita Felicien.
In preparation for Perdita’s book launch, a set was created for the interview with CBC.
Art Director: Raquel Da Silva
Creative Director: Nnamdi Umeugo
Producer: Alysse Glick
Agency: Pigeon Row
Social: @perditafelicien
Toronto, ON
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Collaborated on the “AJ1 One of One” and the “AJ1 The Ones” in store experiential activation.
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The Bayou Basketball Creative Challenge where 3 artists were asked to reimagine a chosen basketball, which would then be raffled off on an instagram campaign.
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For the Bompahy Sapphire “Stir Creativity” Artist Series, an outdoor experiential installation was created to celebrate the brands ethos.
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The Cadillac Fairview TEC Billboard “Imagine Together” Campaign displays the works of three Toronto artists in a series of billboards along Yonge Street.
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For the Sid Lee Land Out of Office Coaching program, 20 candidates from across the world were selected as mentees and assembled into five groups.
Over 10 weeks, teams and coaches prepared to present their plan to a jury from The Female Quotient and We Are All Human.
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Art Direction and Production Design for the Netflix show “All Round Champion” promotional and social media content.
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Art Direction and Production Design for the book launch of “My Mother’s Daughter” by Canadian World Champion Hurdler, Perdita Felicien.
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A social media campaign for National Donut Day where 10 Canadian artists were chosen and asked to create a custom design inspired by a favourite donut.
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Branding identity and package design for the Ideia Chair Toy.