Nike Air Jordan “1 of One”
In celebration of Caribana week, Nike Air Jordan Canada asked 2 artists to create several sneaker and T-shirt designs that would serve as an in-store activation.
Approached by the in house marketing team, I created 3 sneaker and 3 t-shirt designs. Visitors could then use the customization centre to modify the sneakers in any way they would like. I also art directed and story boarded a promotional video which ran in store during the event.
Art Director + Graphic Design: Raquel Da Silva
Creative Director: Jerawl Murrel (In-house brand marketing specialist)
Agency: Jordan Brand
Social: @jumpman23
Toronto, ON
Nike Air Jordan “The Ones”
In preparation for the rerelease of the AJ1 Low, Raquel created a graphic design for the skate ramp as a part of the in-store activation for the Yonge st store location.
The Jordan team’s only request was that the skate ramp be reminiscent of the vintage classics. The space was used as a promotional activation during the sneakers release and was open to the public. The Toronto Adrift Skate team came by and gave their stamp of approval.
Skate Ramp Graphic Design: Raquel Da Silva
Skateboard Graphics: Julius Campbell
Creative Director: Jerawl Murrel (In-house brand marketing specialist)
Agency: Jordan Brand
Social: @jumpman23
Toronto, ON
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Collaborated on the “AJ1 One of One” and the “AJ1 The Ones” in store experiential activation.
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The Bayou Basketball Creative Challenge where 3 artists were asked to reimagine a chosen basketball, which would then be raffled off on an instagram campaign.
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For the Bompahy Sapphire “Stir Creativity” Artist Series, an outdoor experiential installation was created to celebrate the brands ethos.
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The Cadillac Fairview TEC Billboard “Imagine Together” Campaign displays the works of three Toronto artists in a series of billboards along Yonge Street.
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For the Sid Lee Land Out of Office Coaching program, 20 candidates from across the world were selected as mentees and assembled into five groups.
Over 10 weeks, teams and coaches prepared to present their plan to a jury from The Female Quotient and We Are All Human.
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Art Direction and Production Design for the Netflix show “All Round Champion” promotional and social media content.
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Art Direction and Production Design for the book launch of “My Mother’s Daughter” by Canadian World Champion Hurdler, Perdita Felicien.
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A social media campaign for National Donut Day where 10 Canadian artists were chosen and asked to create a custom design inspired by a favourite donut.
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Branding identity and package design for the Ideia Chair Toy.